ACMP News: Board of Directors

Rainer Dunkel

Tuesday, May 9, 2017  
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I am not a friend of the traditional school system. I did not enjoy school. Instead I loved exploration and experiments. Where ever learning takes place, whether this is in pre-school, businesses or other organizations, people’s creativity and natural ambition to engage should be fostered. Maybe one day we can introduce Change Management practices to the public educational system.

I know that no single approach is right for every individual, or industry. Collected ‘Best Practices’ help understand the enormous variety by which challenges can be addressed individually. Gladly we have the ACMP Change Management Standard that serves as a reference point where practitioners can always can come back to.

As a member of the board of directors I would offer to reach out to major industry associations which are suffering from disruption/change (e.g. automotive, health, media, telecommunication). As it seems to me change management is perceived very differently among the industry sectors. Where acceptance level is high and change management is a well-known and respected discipline ACMP should have it easier to identify stakeholders and connect with them. When addressing industry specific associations (such as National Association of Broadcasters - NAB - for the media industry, just to name one) ACMP representatives will get in touch with like-minded counterparts. Fostering cooperation and supporting other associations via the full set of ACMPs resources should lead to ambitious co-creators who will open doors to organizations and corporations inside that industry.

Before anything I would ask our members about their specific background and their recommendation. I would launch a survey among all ACMP members to get a good feeling on the industries they are coming from. Do we have a great number of subject matter experts from specific industries? Let’s find out. Depending on those findings the next steps would be determined. If we have a strong portion of members with industry specific expertise we should work with them. Otherwise we would use a systematic approach to gather the facts we need in order to efficiently reach out to those industry associations with the greatest probability for quick responses and results.

I strongly believe that inspiring industry experts with the great essence and values of change management and ACMP will be highly successful. They can distinguish themselves and rise inside their industry.

I would also reach out to social impact change initiatives and NGOs. ACMP is doing good for the world. We are doing good for people in general. If we can help NGOs with our resources and support, we will gain on many fronts. Not only we would expand our visibility globally, we would also make connections and potentially collaborations with NGOs, maybe governments and large non-profit organizations.

None of this I can be certain of. Though my 20+ years’ experience tells me: By deciding for a path and starting to get going, many unforeseen opportunities will show up along the way. Let’s make that part of the plan and if that happens we may be ending up reaching not just one goal, but many.

All these activities most certainly would also increase membership base and further strengthen ACMPs global reach into more territories and countries including the further growth of CCMP and QEP.

And not to forget, here’s my bio:

I studied broadcast engineering and started spending a lot of time in the USA, specifically in California and still do. I have been put into management position right from start at age of 29 when I was appointed COO (acting CEO) for a broadcast studio system integrator in Germany. The business was project management up to 16 million USD of size. The broadcast industry has always changed significantly. As part of my job description my task was the restructuring of the organization including the top management. Having been on the forefront of leading edge technology I have always been exposed to the need of change. I enjoyed it very much. When Digital Video, Internet Video On Demand (Netflix, etc.) came to disrupt the industry I have started consulting organizations.

In 2015 I was looking into the discipline of change management more seriously as I have had enough experience to see the importance of the human factor growing and see old patterns fail. Since then I work for CPC Unternehmensmanagement AG, a leading change management consulting firm with clients around the world.

Also I am a founding member of the ACMP Germany Chapter which was officially affiliated on Dec 2, 2016.


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